JULIA E. DURALL

Lead Product Designer with 8+ years experience designing for AI and LLMs, accessibility, enterprise SaaS products, websites, and mobile apps.

Hi, I’m Julia!

I improve user experiences through user-centered, data-informed, creative designs that both simplify complex problems and meet business goals. I’m a seasoned professional, creative and strategic thinker, and a thoughtful, detail-oriented problem-solver.

Projects

Accelerating Deployment with Multiple Staging Environments

Lead UX Designer | Watson Assistant - IBM | Enterprise Business Software | Figma

Problem to solve: Lack of staging environments was delaying deployment of AI assistant for our enterprise-level customers

Solution: Our team created multiple staging environments (3) which could be added, deleted, and modified, and established a new design pattern and visual assets for deploying versions of the AI assistant, which had touchpoints throughout the product.

Modernizing UI and Information Architecture of MyACC portal

Lead UI/UX Designer | MyACC portal - Austin Community College | Ed Tech Software | Adobe XD, Adobe Photoshop

Problem to solve: The MyACC portal, which served 72,000 students, faculty, and staff, needed a visual refresh for modernization and improvements to information architecture to achieve frequent tasks.

Solution: Updated portal design included “Quick links” that aligned with user needs, an expanded menu which correlated to chronological tasks required of most students, and a “role selector” for a phase 2 design which would show role-based sets of links.

Cross-product Data Integration Research and Design

UX Researcher & Designer | Illume Courses - Civitas Learning | Ed Tech Software | Sketch, InVision, Adobe Photoshop, PowerPoint

Problem to solve: Discover ways in which AI predictive analytic data could be extracted in bulk from Illume Courses and surfaced within the company’s complete suite of software tools.

Solution: Within the Degree Map product there were three unique use cases that could all feasibly support the use of icons and tooltips to surface the predictive analytics from Illume Courses. I created a proof-of-concept prototype for each use case and presented these and my research findings to the product manager and VP of Product.

Medical Appointment Transcription with Med Notes

Product Designer | Med Notes app prototype - Independent project | Healthcare - Patient and Caregiver Experience | Sketch, InVision

Problem to solve: Alleviate common pain points for patients and caregivers who require visits to multiple specialists for complex illnesses

Solution: Multipurpose mobile app for medical appointments which records and transcribes appointments, acquires definitions of medical terminology which are saved in a personal glossary, and saves care instructions, prescription details, and doctor contact info

Website and branded assets for The Lab Dance Convention

Freelance Designer & Photographer | Websites and branded assets - The Lab Dance Convention | Small business website | WordPress, Adobe Photoshop

Problem to solve: Create a branded informational website that is responsive for multiple devices, and can support participant registration, videos (version 2) and social media links.

Solution: I implemented a WordPress template to create an 8-page responsive website, did a photoshoot with my client’s dance students to use on the website, and created branded promotional fliers and award certificates to give to participants. Logo, faculty headshots, and written content were provided by my client. I also completed a visual redesign of the site and related assets for the following year of the convention.